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"Supporting YouthAIDS through the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause," Rihanna said in a release.
Designers Against AIDS (DAA), a non-profit organization that seeks to mold public opinion through joint ventures between fashion designers, musicians and other artists, initiated the venture.
"Fifty percent of the people newly infected with HIV are between the ages of 15 and 24. There is an urgent need to reach this target group. By combining fashion with music we hope to get these young people to 'Stop and Think,' as stated by designer Katharine Hamnett on one of the garments in the collection," said Ninette Murk, founder of DAA.
"Every fifteen seconds someone in the 15-24 age group contracts HIV/AIDS. Shopping has never been more important. Every garment sold makes a difference", added Kate Roberts, the founder of YouthAIDS.

The collection, designed by designers, musicians and artists, begins retailing in H&M stores globally in February 2008. The artists – which also included Chicks on Speed, Good Charlotte, Henrik Vibskov, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, and Ziggy Marley - donated their services for free.
Plans are for 25 percent of the proceeds from the collection to go to HIV/AIDS prevention projects around the world. Another key goal in creating the collection – to be named Fashion Against AIDS – is to raise awareness about HIV/AIDS among young people. Twelve million people in the 15 to 24 age group are now infected with the virus.

Carrigan said the approach at the counter will all be related to what's going on in fashion - makeup artists will be called "stylists" he said, and they'll be looking at all the latest fashion news and runway images each season for new ideas on how to use a product.
Mark Carrasquillo, ck Calvin Klein global makeup artist who works with Carrigan, reinforced the notion that one of the main tenets of the collection is to show women how to use color.
"You might put a green and blue eyeshadow together, but it's all about the application and how you wear it to make it new," said Carrasquillo, pointing to another model wearing the two colors in a fresh, not gaudy way - muted shades of the colors, applied lightly to the eyelids and extending slightly past the length of the brow.
The products, in lip, face and eye categories, come in sleek transparent lucite packaging designed by Fabien Baron ("Little mini pieces of sculpture for your dresser," said Carrigan), will feature a base of colors but will add trend colors once a season, as well as a new product exclusive to the season.
Highlights of the new collection include a mini brow kit with two tones of shadow for blending, a magnifying mirror and mini tweezers and brow brush (a steal at $22) and a brush-on concealer pen that goes on wet with a dry finish that won't cake, even when applied later in the day as a touch-up over foundation.
Designed to be accessible, with price points that encourage experimentation (the average product is around $20), Carrigan sees the collection having broad appeal.
"It's about an attitude rather than an age," he said. "She's into fashion."